The Lost Listing Calculator | Internet Media
INTERNET MEDIA

The Lost Listing Calculator

Find out exactly how much commission a weak online brand has cost you in the last 12 months. Most agents are shocked.

Step 1 of 4 Your Market

Let's start with your numbers.

These are the building blocks. Be honest — the result is only as accurate as your inputs.

$
%
%
The percentage your brokerage takes off the top.

Now, your production.

How many listing appointments did you actually sit in front of last year? And how many did you win?

Count every seller you sat down with face-to-face.
%
Industry average is around 50–60%. Top agents run 70%+.

Rate your online brand.

Be honest. This is where most agents discover the gap between how good they are and how good they look.

7 / 10
Solid — but not dominant
Invisible Market Leader
Reality Check

Answer these honestly.

Each "no" knocks your real score down. The gap between what you rated yourself and what's actually true is where your money is bleeding out.

My website was built or redesigned in the last 2 years
I have 25+ verified reviews on Google or Zillow
I post original content on social media at least weekly
I have professional video content of myself online
My headshot is professional and less than 2 years old
You rated yourself 7.0
Reality check says 4.3
Estimated Commission Lost
$0
That's what a weak online brand cost you in the last 12 months alone.
0
Listing appointments you never got
0
Listings you never signed
0
Hours of follow-up chasing ghosts
0%
Of your closed volume, lost again
Over the next 5 years
$0
Compounded at 5% annual market growth. This is the real cost of staying invisible.
The Breakdown
Net commission per deal $0
Listing appointments you attended 0
Appointments you should have had 0
Missed appointments 0
Missed signed listings 0
Commission lost — 12 months $0
Commission lost — 5 years $0

Stop the bleed.
Build the brand that pre-sells you.

Internet Media builds stunning brands and always-on marketing for agents who are tired of losing listings before they walk in the room.

See The New Internet Media In Action →

Free demo. No obligation. See exactly what your brand could look like.

Done-for-you setup
30-day guarantee
Built for agents

Estimates are based on your inputs and standard real estate conversion benchmarks. Actual results vary by market, pricing strategy, and follow-up discipline. This tool is for educational purposes.